Every workstream as a project
Product, fundraising, hiring, GTM, board prep — each becomes its own project with milestones. Switch context cleanly, no Notion-page treasure hunt.
For startup founders
Run the company from your phone, plan it from your Mac.
Milestones gives founders a clean view of product, fundraising, hiring, and customer development — without configuring a sprint board nobody reads. Native on iPhone, iPad, Mac. Private iCloud sync.
Download on the App Store Free · Works on iPhone, iPad, and Mac.
What's not working today
- Linear and Jira are built for the engineering team, not for the CEO too.
- Notion ends up with twelve random docs and no clear next action.
- Reminders can't model fundraising rounds or hiring pipelines.
- You're spending an hour a week reorganizing a Trello board nobody else opens.
- Investor updates always feel rushed because progress lived in five different tools.
How Milestones fixes that
For startup founders
One active milestone at a time
Forces the question every founder dodges: what's the single milestone that matters this month? Pricing v2, Series A close, first 10 paying customers — pick it and ship it.
Private by default
Cap-table notes, hiring shortlists, churn analysis — all in your own iCloud. No team admin, no shared Notion link to revoke when someone leaves.
Apple-native everywhere you work
Plan on the Mac during deep work, capture investor todos on iPad in the meeting, check status on the phone before the next call. Same data, all native.
FAQ
Frequently asked questions
I have a co-founder. Is this single-user thing a problem?
Each founder runs their own copy. In practice CEO/CTO splits work cleanly: the CEO tracks fundraising / GTM / hiring milestones; the CTO tracks product / infra. Sync the high-level milestone names in your weekly 1:1, keep the task lists separate.
Can I track fundraising milestones here?
Yes. Create a 'Seed round' or 'Series A' project; milestones become 'Lead investor identified', 'Term sheet', 'Close'. Tasks are intros, follow-ups, due-diligence asks. Far cleaner than the same data scattered across email and Notion.
What about board / investor updates?
Make a 'Monthly update' project with one milestone per month. Tasks are the metrics, lowlights, asks. The shipped-milestone view is your update history.
Does the team need to see my plans?
Milestones is your founder-side planning tool. Your engineering team can keep using Linear; your ops team can keep their Notion. Milestones is for the founder-level view that doesn't fit either.
What if I'm pre-product?
Even better. Customer interviews, problem validation, prototype scope — these are exactly the kind of fuzzy multi-step work milestones are good at. Most pre-PMF founders use it for customer dev more than for code.
Is there a Pro plan?
Free for personal use. An optional Pro upgrade unlocks project archive (closed rounds, shipped quarters) and custom icons.
How does Milestones compare?
Side-by-side with the apps you might already be using.
Milestones vs
Linear
A native Apple planner for personal projects vs a polished issue tracker for software teams. Both are beautiful, opinionated tools — for very different jobs.
Milestones vs
Notion
A focused native Apple project planner vs the everything-app document and database tool. They aim at very different problems — here's how to choose.
Milestones vs
Trello
A native Apple project planner with milestones and tasks vs a cross-platform Kanban board. They solve different problems — here's the honest breakdown.
Stop running the company out of seven tools.
Free to download. Private iCloud. Works offline on planes and trains. Built for founders who'd rather think than configure.
Download on the App StoreFree · No account required · Private iCloud sync